Aaron Zulpo and his Window Stories at Greenwich West


“Bringing a Building to Life before it’s Built.”

We commissioned the fine artist Aaron Zulpo, whose work I discovered and knew would be a perfect fit for this project, to create five original oil paintings that depict life within this emerging residential tower in Manhattan.

"My interests lie in narrative painting while creating complicated imagery by segmenting space with natural and artificial barriers." —Aaron Zulpo

Studies of the characters.

In the studio.

Making characters of the neighborhood the protagonists of the Greenwich West Window Stories.

A building comes to life.

The campaign on billboards all around downtown Manhattan.

You would never know that this turns into a painting.

Nice to see behind the walls!